HoReCa｜Noritake Tableware Official Brand Website

Noritake
Design Collection

To mark the 120th anniversary, Noritake introduces the Noritake Design Collection. The Noritake Design Collection is a collaborative initiative, and artistic exploration under the visionary leadership of Noritake Chief Creative Director Yuichiro Hori, who will spearhead a new mission for Noritake to create signature collections, inviting diverse design talents from around the world and integrate the high degree of artisanal craftsmanship with the creative of individual designers.

Chief Creative Director

Yuichiro Hori

Yuichiro Hori brings an ethos for hospitality and creative collaborations.
He is well known for founding Stellar Works, growing the company from its inception as a specialized furniture design atelier, into an international organization, infusing timeless design and craftsmanship into the hospitality industry.
Continuing his mission to create signature collections with the best design talents from around the world, Yuichiro cultivates a passion for lifestyle curation, together with Noritake.

Collaboration

Yabu Pushelberg

Noritake has partnered with global design studio Yabu Pushelberg, known for their transformative approach to luxury and innovation, to create Hoshikage, the debut tableware collection of the Noritake Design Collection.
The Hoshikage collection, named after the Japanese word for starlight, beautifully intertwines Noritake’s legacy of meticulous artistry with Yabu Pushelberg’s creative touch, inviting people to see tableware not just as dining essentials but as pieces that spark wonder and make every meal an experience to remember.

Designer

Yabu Pushelberg designs places and products: immersive environments, compelling destinations, and considered goods.
George Yabu and Glenn Pushelberg founded the studio in 1980 with an emphasis on interior design and have since expanded the studio into a multidisciplinary practice that addresses multiple layers of human experience. With offices in New York and Toronto and a team of more than a hundred creatives and professionals, the studio specializes in sensibilities spanning buildings, interiors, landscapes, lighting, furniture, objects, and graphics with a focus that goes well beyond what things look like, to how they make people feel.

Collection 01

HOSHIKAGE

About Noritake

A commitment to
beauty and craft since 1904

A modern legacy honoring beauty and craft for 120 years, for culinary professionals in pursuit of bliss.

Gallery

CLéMENCE
ORIGGI
GRANDIR

Story

It started
with a dream

Noritake traces its earliest international roots back to 1876,
where its founders, the Morimura brothers,
set up a general store in New York City,
and a trading company in Tokyo,
driven by a vision to enrich Japan through overseas trade.In 1897, a team of engineers venture to Europe
to research the craft of creating white porcelain.
Upon returning in 1899, a laboratory in Nagoya
is launched setting the foundation for Noritake.Later in 1904, their dream was realized
upon creation of a factory in Nagoya
that established the Noritake Brand and began their leadership
in the modernization and artistry of Japan's ceramic industry.

ARTISANAL CRAFT CREATES MASTERPIECES

Unique proven human powered processes that allows for the highest design to be crafted – for superior quality and attention to detail not possible by machines.We elevate each individual piece to a masterpiece.

PROPRIETARY PROCESS

Our strength lies in our ability to maintain craftsmanship, stability and high quality even in high quantity production.We encompass all technologies and manufacturing methods for ceramic production, including selecting and mixing raw materials, developing paints and gold for decoration, printing technology and firing technology.

BLENDING ART AND SCIENCE

Noritake has tailored the craft of one Kiln for all recipes. A fine balance is created through control and detailed adjustment of high temperature, resulting in exceptional durability and rare whiteness.

UNIQUELY NORITAKE

White porcelain, bone china and ultra pure white(*) - three materials to meet diverse needs.

* Ultra Pure White, a recipe unique to Noritake blending craft and other technology. The beauty is reflected in a smooth pure white, both strong and light. As a sustainable material, we avoid the use of common clay, which is in danger of depletion.