Story
It started
with a dream
Noritake traces its earliest international roots back to 1876,
where its founders, the Morimura brothers,
set up a general store in New York City,
and a trading company in Tokyo,
driven by a vision to enrich Japan through overseas trade.In 1897, a team of engineers venture to Europe
to research the craft of creating white porcelain.
Upon returning in 1899, a laboratory in Nagoya
is launched setting the foundation for Noritake.Later in 1904, their dream was realized
upon creation of a factory in Nagoya
that established the Noritake Brand and began their leadership
in the modernization and artistry of Japan's ceramic industry.
01
ARTISANAL CRAFT CREATES MASTERPIECES
Unique proven human powered processes that allows for the highest design to be crafted – for superior quality and attention to detail not possible by machines.We elevate each individual piece to a masterpiece.
02
PROPRIETARY PROCESS
Our strength lies in our ability to maintain craftsmanship, stability and high quality even in high quantity production.We encompass all technologies and manufacturing methods for ceramic production, including selecting and mixing raw materials, developing paints and gold for decoration, printing technology and firing technology.
03
BLENDING ART AND SCIENCE
Noritake has tailored the craft of one Kiln for all recipes. A fine balance is created through control and detailed adjustment of high temperature, resulting in exceptional durability and rare whiteness.
04
UNIQUELY NORITAKE
White Porcelain, Bone China and Premium White(*) - three materials to meet diverse needs.
* Premium White, a recipe unique to Noritake blending craft and other technology. The beauty is reflected in a smooth pure white, both strong and light. As a sustainable material, we avoid the use of common clay, which is in danger of depletion.
05
AWARD WINNING RED PAINT FOR A BETTER FUTURE
We developed new eco-friendly pigments that do not contain selenium and cadmium. Our environmentally friendly materials support a sustainable future.
06
CAPACITY TO PROVIDE SOLUTIONS
Partnering to create a better experience through design and knowledge excellence, for one person at a time.
